Tuesday, July 15, 2008

Domo Arigato, Mr. Yogato

Mr. Yogato Message Board
The suggestion and message board at Mr. Yogato

What does a rocket scientist do when he leaves Cali for DC and misses frozen yogurt? Opens his own froyo joint of course. A froyo joint that has rules--all of which lead to a discount of some sort, whether it's 20% off when you allow the cashier to stamp "Mr. Yogato" on your forehead, to 10% off if you answer a trivia question correctly.

Free stuff for your Mr. Yogato Yogurt
Free stuff to put on your yogurt. Olive oil's (?!?!) one of the choices.

The tart yogurt and fruit toppings are direct descendants of the Pinkberry tradition, yet the warm, goofy atmosphere is as far from the antiseptic, corporate feel of the 'berry as it gets. Visiting Mr. Yogato feels like stumbling into a raucous neighborhood ice cream social, with free mango or mojito yogurt samples for all.

On Saturday after a sweaty hike around the Mall, looking at statutes of dead presidents, my friends and I stopped in to cool off. We managed to confirm our patriotic cred (and earn a 10% discount) by correctly answering the following: Name three of the four U.S. state capitals named after presidents. We may have gotten just a smidge of help, but just a smidge (our hint: 3rd president). My blueberry and banana covered tangy yogurt would've been worth it without the discount, but not "the funnest yogurt experience" I've ever had. (Personally, I'd prefer "most fun" but, hey, I'm not a rocket scientist).

Mr. Yogato
1515 17th Street NW (between P & Q)
Washington, DC 20036

7 comments:

Sorina said...

Beautiful photos! I really like your site.

Susan Carrier said...

What a fun concept for a yogurt shop. Is there ever a time you're in a non-fun mood and say, "Just gimme' the yogurt at full price"?

Erin S. said...

Thanks for stopping by Sorina!

Susan--I've only visited once so far, but I can imagine that in a certain mood the fun might grate just a bit :)

Momsa said...

He's probably on WW- we get our healthy oils (olive is one) in odd ways sometimes...

Erinn said...

I think I saw basil as a topping choice in that photo. Crazy, but fun. Hey Pinkberry is fine, but I applaud those who dance to their own drummer.

Kristen said...

Oh that is hysterical! What an interesting concept.

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